Losa

Opened in 1960 by frame builder Giovanni Losa in Vittuone, Milan. The shop quickly became a contract producer of many Italian brands including Cinelli, Magni, Berlinetta. His frames had a ‘V’ cut out in the lugs to symbolise his ‘Vianni’ nickname.

Under the guidance of Vianni’s son Massimiliano, the brand continues to this day manufacturing high quality racing frames and finished cycles.