Giuseppe Bianchi (no relation to Edoardo) opened his shop in 1904 in Firenze Italy building and selling bicycles.
By the end of 1940s Giuseppe and his business partner Arrigo Tosi started manufacturing mopeds under the name of Betamotor alongside bicycles. Since then Beta motorcycles have become a hugely successful company still based in Firenze, producing Trials and Enduro motorcycles that have won many world championships. It is unknown when bicycle production ceased.
One of Giuseppe’s grandsons Sergio, runs a successful bicycle shop in Firenze today