In 1964, Paulo & Italo Guerciotti established a small workshop outside Milan. Both brothers raced. Italo was a roadie, riding in the 1959 and 1960 World Championships. Paulo was an accomplished cyclocross racer who represented Italy in the 1979 'Worlds'.
In 1976 Guerciotti bikes debuted on the professional road and cyclocross circuits sponsoring Italian teams and riders. The company still produces high end bicycles from their small factory in Milan.