After WW2 Charlie Roberts, a frame builder worked variously for Holdsworth, Claud Butler and Freddie Grubb. In the early 1960s he started Roberts Cycles in Croydon.
He was soon joined in the workshop by his sons Chas and Geoff. 1979 Charlie died and his son Chas took over, Geoff was one of the many frame builders who worked there and sometimes built frames under his own name. British rider Tony Doyle won two professional World Pursuit Championships in 1980 and 1986 on Roberts frames.
In 2015 Chas retired and the business was closed.