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Wilier

Wilier Triestina is an Italian manufacturer of racing bicycles, founded in 1906 by Pietro Dal Molin in Bassano del Grappa, Italy.

 

The company name originated as an acronym for the phrase “W l’Italia liberata e redenta”, where the W is an abbreviation for "Viva!" (Long live Italy, liberated and redeemed).Triestina comes from the name of the city of Trieste.

 

When Wilier was founded, Trieste was not part of Italy; the name 'Wilier Triestina' reflected a patriotic desire for it to be rejoined. Many pro teams were sponsored by Wilier,  Fiorenzo Magni rode a Wilier in his 1948 Giro d'Italia win as well as his 1949 and 1950 Tour of Flanders wins. Marco Pantani rode the 1997 Tour de France on a Wilier.

 

Top end racing Wiliers from the 1970s and 80s are recognisable by the copper coloured ‘cromovelato’ frame finishes

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